Clear information about how your data is handled.

TailTrek is a U.S.-based online pet equipment store located at 1601 Cedar Run, Pocomoke City, MD 21851, United States. In this Privacy Policy, “TailTrek,” “we,” “our,” and “us” refer to TailTrek.

This Policy applies to personal information processed through the TailTrek website, online store, checkout, subscriptions, customer service communications, promotional activities, and related digital services that display or reference this Policy.

Third-party websites, platforms, applications, payment services, and social networks may maintain their own privacy policies. TailTrek is not responsible for the independent privacy practices of services it does not control.

Information you provide directly

• Contact information such as your name, email address, telephone number, billing address, and shipping address.
• Order information such as products purchased, quantities, order history, returns, exchanges, delivery instructions, and transaction details.
• Account information such as login credentials, saved preferences, and account settings when account features are used.
• Subscription and marketing information such as your email address, communication preferences, and promotional participation.
• Communications such as questions, reviews, survey responses, support requests, photographs, and other information you voluntarily send to TailTrek.

Payment information

Payment card and financial transaction information is generally processed by payment processors and commerce service providers. TailTrek may receive limited transaction information, such as payment status, payment method type, billing details, and fraud screening results, rather than complete payment card credentials.

Information collected automatically

• Device and browser information, including IP address, browser type, operating system, device identifiers, and language.
• Website activity, including pages viewed, products explored, links selected, searches, cart activity, referral sources, dates, times, and interaction patterns.
• Approximate location derived from IP address or device settings.
• Cookie, pixel, local storage, analytics, advertising, and similar technology information.

Information from other sources

We may receive information from commerce platforms, payment processors, delivery providers, fraud prevention services, analytics providers, advertising partners, social media platforms, applications installed on the store, and other service providers supporting TailTrek’s operations.

TailTrek may use personal information to:

• Process payments, confirm orders, arrange shipping, provide delivery updates, and complete returns or exchanges.
• Create and manage customer accounts, shopping carts, preferences, subscriptions, and saved information.
• Provide 24/7 customer support and respond to product, account, order, delivery, return, exchange, and privacy inquiries.
• Apply automatic subscriber savings and selected promotional discounts.
• Personalize products, content, recommendations, and website experiences.
• Send transactional messages, customer service communications, newsletters, offers, and promotional messages consistent with your choices.
• Measure website activity, understand customer preferences, conduct analytics, and improve products, content, services, navigation, and performance.
• Detect, investigate, prevent, and respond to fraud, abuse, security incidents, prohibited activity, and technical problems.
• Enforce store policies, protect legal rights, comply with lawful requests, and satisfy accounting, tax, regulatory, recordkeeping, and legal obligations.

Where applicable law requires a legal basis, TailTrek may process information to perform a contract, comply with legal obligations, pursue legitimate business interests, protect vital interests, establish or defend legal claims, or act with consent.

TailTrek may disclose personal information when reasonably necessary for the purposes described in this Policy.

TailTrek does not sell personal information in exchange for money. Certain analytics or advertising activities may, however, be considered “selling,” “sharing,” or targeted advertising under some privacy laws.

TailTrek and its service providers may use cookies, pixels, tags, local storage, software development kits, and similar technologies to operate the website and understand how it is used.

• Essential technologies support security, checkout, navigation, account access, cart functionality, and core services.
• Preference technologies remember language, location, display, and shopping choices.
• Analytics technologies help measure traffic, interactions, performance, and customer journeys.
• Advertising technologies may support personalized advertising, campaign measurement, audience creation, and promotional relevance.

Depending on your location and the privacy tools available on the website, you may be able to accept, reject, or adjust certain non-essential technologies through a cookie banner or customer privacy controls.

Browser settings may also allow you to block or delete cookies. Disabling certain technologies may affect website, cart, checkout, account, personalization, or preference features.

When you subscribe by email, TailTrek may send store updates, product information, educational content, promotional communications, and other marketing messages.

Successful email subscribers may receive an automatic 15% sitewide discount that is not limited to the first order and does not require a discount code. Selected promotional products may receive an automatic 20% discount without a code.

You may unsubscribe from promotional emails using the unsubscribe option included in those communications or by contacting TailTrek. Unsubscribing from marketing does not prevent necessary transactional or service communications, including order confirmations, delivery updates, security alerts, and responses to customer support requests.

TailTrek retains personal information for as long as reasonably necessary to provide services, complete transactions, maintain business and tax records, resolve disputes, prevent fraud, enforce agreements, satisfy legal obligations, and pursue the purposes described in this Policy.

Retention periods may vary according to the type of information, the relationship with the customer, operational requirements, legal obligations, limitation periods, security considerations, and whether information is needed for an active dispute or investigation.

TailTrek and its service providers use reasonable administrative, technical, and organizational safeguards intended to protect personal information. No online transmission, system, database, or storage method can be guaranteed to be completely secure.

Customers should use unique account passwords, protect login credentials, avoid sending sensitive information through unsecured channels, and contact TailTrek promptly if unauthorized activity is suspected.

The TailTrek website and online store are intended for a general adult audience and are not directed to children under 13 years of age.

TailTrek does not knowingly collect personal information directly from children under 13 without legally required authorization. A parent or guardian who believes a child has submitted personal information may contact TailTrek so the matter can be reviewed and appropriate action taken.

TailTrek is based in the United States. Personal information may be processed, stored, or accessed in the United States and other locations where TailTrek’s commerce platform, service providers, payment processors, delivery partners, or other operational partners maintain facilities.

Privacy and data protection laws in these locations may differ from those in your place of residence. Where required, appropriate legal mechanisms or contractual safeguards may be used for cross-border transfers.

TailTrek may update this Privacy Policy to reflect changes in business practices, website features, service providers, technology, legal requirements, or operational needs.

The revised version will display an updated effective date. Where legally required or appropriate, TailTrek may provide additional notice of material changes.

Continued use of the website after an updated Policy becomes effective is subject to the revised Policy, except where applicable law requires another form of notice or consent.